Launch（Notes）

Build my email list

-Define my Avatar

-Create Opt-in ethical Bribe

-Create landing page

Sideway Sells Letter

Turn a 10-page letter into 10-days sequence

Turn a monologue into a conversation, a launch conversation

It is a sequence of Pre-launch Content

PLC Pathway: Problem 1>Solution 1>Problem 2> Solution 2>Problem 3> Solution 3>Problem 4>Solution 4>Offer

9 Mental trigger

-Authority

-Reciprocity

-Trust

-Anticipation

-Likeability

-Events&rituals

-Community

-Scarcity

-Social Proof

Pre-launch sequence

1. Opportunity(WHY they come a journey with me)

show the opportunity

position

teach

raise objections and ether answer them or promise answer them in upcoming videos

foreshow PLC #2

Cal to action

2. The Transformation(What the contents and teach tips)

Thank and Recap

Recap the opportunity

Recap your positioning

Present a Caes study or do some real teaching

Objections crushing

Foreshow PLC #3

Call to action

3. Ownership Experience(How to have the impact/transformation)

Express thanks and excitement

Quickly recap the opportunity and positioning

Possible pressent a short-case study

Answers the top questions I have been getting

explain the big view and how to make it happen

Pivot to the offer and create a soft landing

Send the scarcity of your launch offer

Call to action

Joint Venture Launch

-50% commission

-Join top Tier-marketers mailing list and reserve engineering

-Deliver Values to the right partners before ask to promote my services/products

Business Launch Formula

1. Always Deliver High Values-Prelaunch contents

2. Always be building the list and building your relationship with that list

3. Make more than one offer

4. The circle of Awesome:Seed to Internal to JV

5. Relaunches and Evergreen launches

6. Take care of your clients and launch to them again