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Great Foundation of Any Local Business

It's no secret that local businesses need help some sort of marketing to improve

visibility, get more sales and build up a reputable brand.

Whether it’s a traditional good old Yellow-page or newspaper column section,

in fact there constantly getting called and annoyed by Telemarketers that try

to sell them marketing and advertising.

Being a local business owner who is trying to market its business is challenging, take a peak at the 5 keys to local business success.

Chances are you are doing some of these just fine. But chances are your doing many of these wrong or NOT at all.

I don't get overly deep, but simply touch on the main points of how you can audit your business and check up on your competition.

  1. First things first, do you have a website? If yes GREAT!!!

But even more important then having a mobile friendly website with right CTA and lead capture features in EVERY SINGLE PAGE to convert. Everyday consumers looking for your product, service or company land on your website. Most people build a website to simply look pretty instead of help assist in gathering leads and making sales. This is pretty common but must be fixed if you want to edge out your competition as a Local Business owner looking to market there business online.

  1. REVIEWS!!! Need I say more. In this day and age having bad reviews online will literally put you out of business. People don't care about what you say about your business any longer. People care about what others say about your business. Take a look around the web and you will see very quickly who the leaders in a local market are. The businesses who have lots of reviews and good ratings generally are the largest earners in there niche. Take a moment ant put your pride on the shelf....suck it up and see how you stand up to your competitors... If your competitors suck to...GREAT.....now go for it hard and make a statement by being the leader in your niche with TONS of great reviews.

  2. Email Marketing. I don't know about you but everyday the first things I do when I wake up is get my coffee and read my email. As a business owner not taking advantage of this is a sham and a mockery. Email marketing has been proven to be one of the CHEAPEST and most EFFECTIVE forms of marketing for small business owners. Step up your game and get your email marketing on point. It's much easier to keep a client then always be looking for new ones.

  3. Social Media. - I know I'm a rocket surgeon here...Who is'nt on facebook these days... Even the old owner/guy Tom from myspace is on facebook, If your not dominating on facebook your just missing out on money and FREE Leads. Does it take work...yes...is it FREE.....YES...Social media is not going anywhere so suck it up and get good at it...your company will thank you later.

  4. SEARCH....Hard to argue with this one....If you come up higher in search then your competitor (and have a website that converts) chances are you will make more money, get more leads and ultimately be ahead of your competitor. Stop being a cheapo and get someone to help your company dominate in search.

BONUS TIP... script your phone calls... when people call your business train your staff with the knowledge and scripting of how to take a call and handle an objection

If you want more great ideas, cool marketing spins and hacks visit me over at